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BRAND STORIES

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Our Work: Acts of Sunshine

SUMMARY OF WORK

Branding, Marketing + Digital Media

Challenge: One of the best ways to gain awareness of your cause is to build an incredible and engaging brand that emotionally connects with your audience. That’s precisely what Horizon Solar Power had in mind when it approached Muse about establishing a nonprofit subsidiary.

Solution: Using our archetypal branding methodology, Muse partnered with Horizon to create a unique brand experience that demonstrates the company’s passion as an ambassador of renewable electricity and energy efficiency with a vision of a more environmental and economically rich California. In addition to brand development, we coordinated ongoing content marketing, press releases and public relations coordination.

Solutions Provided:

  • Brand Archetype Evaluation and Assessment
  • Logo
  • Tagline
  • Content Marketing
  • Marketing and Communications Development
  • Corporate Statements (Mission and Vision)
  • Brand Guidelines
  • Marketing Strategy
  • Public Relations Coordination
  • Web Site Development and Management