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BRAND STORIES

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Our Work: Kennedy Investment Group

SUMMARY OF WORK

Branding, Marketing + Digital Media

Challenge: Creating a unique brand identity in the financial planning market can be a daunting task. With many planners to chose from, it’s more critical than ever for financial services companies to develop a unified brand – one that dynamically and genuinely portrays its customer values and delivers on its brand promise. Kennedy Investment Group, a growing Southern New Jersey financial planning company, challenged Muse to enhance their branding and integrated marketing efforts.

Solution: Muse collaborated with Kennedy and performed a comprehensive review of the company’s identity and marketing strategy resulting in a new logo design, enhanced branding, launch of a new corporate website, a more aggressive social media strategy and implementation of an integrated promotional product strategy.

Solutions Provided:

  • Logo Enhancement
  • Corporate Branding
  • Customized Web Site
  • SEO Optimization
  • Client-Focused Marketing Collateral
  • E-blasts
  • Verbal Messaging
  • Social Media Content
  • Promotional Products