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Horizon Solar Power Unveils New Brand Identity

The residential and home solar industry is an ever-emerging and hyper-competitive market. As new companies are competing for market share, it’s becoming more important than ever to stand out and dynamically present your unique value proposition. There is no more competitive market than Southern California. Muse Marketing + Creative partnered with Horizon Solar Power to help them differentiate their brand and establish a unique and dynamic SoCal homeowner and corporate partner experience.  Muse was also tasked with bolstering the company’s marketing communications, content marketing, environmental branding and direct-to-consumer acquisition efforts.